Somethings just naturally belong together. Think, Mom and Dad, baseball & hot-dogs, love and marriage, Christmas and Santa Claus, Gene Kelley and Dancing in the Rain.
They ‘go together’, just like ‘on-hold marketing messages with music.
- Just in case you’ve been wondering about the effectiveness of the music part of on-hold messages let’s consider what marketing experts have to say. Daniel Jackson, CEO of ‘Cord Worldwide’, a London based music licensing firm specializing in music for branding says, ‘Music is kind of the unsung hero of advertising. It’s in the background and it’s kind of an afterthought, but when you get it right, it creates a halo of engagement that delivers way more than the budget for it should say.’
- Senior staff writer Christine Birkner, of ‘actionable insights LLC’, cites a 2015 Nielsen Holdings study which found that marketing messages, ‘with some form of music performed better across four metrics, creativity, empathy, emotive power and information power, than those that didn’t have music.’ And she continues,’ background music helps consumers retain information, such as pricing, promotions or product features,’
- Still with Nielsen, in an article entitled ‘I Second that Emotion’ they tell us that ‘Music is powerful. It can make us smile or cry, bring memories back, and even inspire us to buy a product when it’s combined with the right advertisement.’
- And finally, Jenny Naish of Equity Opinion, sums up thoroughly saying that music with messages can ‘make your message more likely to be noticed and understood, ‘…it can enhance enjoyment, and emotional response; aid memorability and recall, induce positive mood; forge positive associations between brands and well-loved tunes through the processes of classic conditioning; enhance key messages, influence intention and likelihood to buy and , Holy Grail of commercial communication, demonstrably ‘INCREASE SALES.’
MESSAGES AND MUSIC. WHAT A TEAM!
NOW HERE’S THE ‘CTA’.
Just so you can hear how we sound and hear the work we do, FREE OF CHARGE, we’ll write a script and record and produce a FREE DEMO of on hold messages and music for your business. No obligation, no strings attached. Use the form below to send us some info on your business, we’ll do the rest and get back to you fast!
(Just ask for Ken)