Will the choices never end? First you had to decide if your business was ready for an on-hold system; then there had to be a script with effective marketing messages, and now you wonder which is the right voice to deliver the messages to your callers on-hold. How will consumers respond to the voice they hear?
An article in Speech Technology Magazine cites an important and thorough study which asked ‘are consumers more responsive to male or female voices? Writer Leonard Klie says,‘It’s not a decision that’s answered easily. Almost half of Americans (48 percent) believe a male voice is more forceful, while 46 percent believe a female voice is more soothing, according to a recent poll of nearly 2,200 U.S. adults by Adweek and Harris Interactive. However, almost half of U.S. adults also say it makes no difference to them—that neither voice is more forceful (49 percent) or more soothing (46 percent).’
That’s a revealing survey and among its discoveries it offers an interesting key finding. Almost half of US adults say whether the message is read by a male or female , ‘it makes no difference to them.’ But, the messages on-hold must be delivered by a voice that is pleasant, likeable, and skilled in creating effective word pictures. And that brings us to the responsibilities and career preparation required of the male and female ‘voice actors’, considered suitable for our clients messages on-hold.
Voice Bunny is a company which trains and works with voice talent, and Grant Lindell writes, ‘…you can’t just jump into voice acting . You’re going to need proper training, equipment, resources, and yes some natural talent. The great news is that even though the voice over industry is competitive, there is plenty of voice over work out there for everyone.’
This is an unusual blog. It has been composed for two different audiences. First for our clients new and old. We want you to know that while your Impact On-Hold production begins with words and music it is made complete and effective because it will always be delivered by talent selected because their voices are best suited to match your business and ‘reach’ your callers.
The other audience is made up of voice actors. If you’ve done the preparation and mastered your craft, we’d like to know about it.